https://lgovea.com/categories/strategy/ Recent content in Strategy on lgovea Hugo en 2026 lgovea Tue, 22 Sep 2026 20:04:59 -0600 https://lgovea.com/posts/strategy-is-the-logic-of-why-we-win/ Tue, 22 Sep 2026 20:04:59 -0600 https://lgovea.com/posts/strategy-is-the-logic-of-why-we-win/ <p>As the strategy definition process for next year begins, and as a current student in the Stanford LEAD program, I find myself reflecting on lessons from Professors William Barnett and Jesper Sørensen in their Strategic Leadership course. One simple definition has stayed with me: strategy is the logic that explains why we might win.</p> <p>This definition took me a while to internalize. For much of my career, the strategy we received looked more like a to-do list: cut costs by 10%, invest more in marketing, grow market share by 10%, add 10 new team members, and close 100 projects by year-end. We were told the what, but rarely the why. When people on the execution side receive only a list of actions, they are forced to connect the dots themselves—and that makes it far more likely they will take steps we never intended.</p>